Pringles activation

Crisp-icon Pringles launched a new product – the Pringles Rice Fusion – and challenged Panama to spread the word on their innovative, rice-based crisp! The Panamese A-team designed a small store-in-store Brand Activation, accompanied with all necessary promotional material, and stand. On top of that, we also hired the required staff and sent them on their way. In numerous shopping malls, all over The Netherlands, consumers’ attention was (literally) grabbed by inviting them to a fun game. In this game, crips would fall and players needed to catch them. There also would be a crisp gun, to taste the novelty and finally: all customers were given coupons.