Mowi Salmon

The world-renowned provider of salmon, Mowi, wanted to team up with Panama to build a name for themselves within hospitality. Our Sales Professionals visited every high-end chef mentioned in Gault-Millau, to introduce them to the new Mowi Supreme Salmon. By showing off the product, by presenting the different types of fish and by bringing the product in connection with chefs, restaurants were stimulated to try it themselves. Together with Mowi, Panama successfully created more Brand Awareness and helped them build more distribution.