Friesland Campina Nutroma Latte Tastings

Brand Activations - In-store Promotions and Brand Advocacy

Wouldn’t you like to become your own barista? For this challenge, Panama designed a premium in-store Brand Activation and added a wooden stand. With coffee creator Douwe Ebgerts and tech-giant Philipps as superb partners, Panama made the stand the perfect stop to try some high-quality coffee. Of course, the Nutroma Latte Milk contributed to a unique and delicious coffee-experience. Panama provided the stand with trained staff who made sure all visitors were sent off with an amazing coupon and even their own milk beater.