Unilever
Panama and Unilever, a partnership that offers a fine example of how commitment and know-how can come together and create a successful collaboration, built upon trust and efficiency. A partnership that began in 2010 with Sales Outsourcing – a decade later a growing relationship that holds multiple services: from Sales Outsourcing to Events, and from Brand Logistics to Brand Activations. Hop on board and let us guide you throughout our mutual history.
Sales Outsourcing
Every brand makes us face a different sales challenge. From new product launches to the reinforcement of brand visibility or from optimizing referenced portfolios to the opening of new sales channels. The dedicated or multi-branded sales teams at Panama are always up for the job!
For Unilever’s brands Lipton, Ben & Jerry’s and Ola, Panama manages its own specialized and dedicated out-of-home team: 15 well-experienced Panamese assure maximum distribution and visibility of the Unilever-brands and their products. The distribution network is carefully maintained, new products are successfully launched, and business relationships are always taken care of.
To visualize, an example: when Ola needed extra placement of branded refrigerators and other branding material at several playgrounds and local lunch spots, Panama made it happen.
The field Sales Managers at Panama provide the proper coaching and follow-up of their Sales Agents, in close collaboration with the national field sales manager at Unilever.
Finally, our Panama HR-Back Office takes care of the recruitment of the professionals for sales or personnel administration.
Logistics and merchandising
As one of the key players in FMCG, recruiting the right talents is essential! Unilever contacted Panama with the challenge to create a stand which can be used at various recruitment events. As every location or job fair is different, the Panama Design Team created a versatile, colorful modular stand that can adapt itself to the available space. The stand is reusable and suits all kinds of HR- or recruiting events. On top of that, the stand is easily shipped and installed wherever its needed. When the stand is not being used, Panama provides the proper storage!
Sales HR people support
Panama builds upon their 20 years of experience in sales, recruiting and training for Unilever’s recruitment of specialized sales profiles regarding food solutions. Short but sweet.
Brand activation
As previously mentioned, Unilever relies on Panama for several aspects of customer navigation. Brand Activation is one of them. One successful example is the collab with Solo, one of brands and manufacturer of butter.
To put Solo’s ‘golden butter’ in the picture, Panama designed a fully wrapped, golden food truck to drive around Belgian roads to spread the Solo cheer! As the truck made stops in stores and railway stations, consumers and visitors could enjoy delicious recipes – all made with Solo’s golden goods. Afterwards, visitors were given an inspirational leaflet with recipes, and they even had the chance to win different prices!
A great and longtime partnership that created plenty of versatile challenges for Panama, and an amazing example of how two different brands can grow and evolve together!
Events
For Unilever’s Out-of-Home Kick-Off Event, Panama transformed the Kinepolis Movie Theatre into a true Unilever temple! Goodies, branded POS-material, and food-stuffed fridges: all presented in a way to successfully highlight Unilever’s brands: Cornetto, Ola, Magnum, Zwan and Lipton. To top it all off, an inspiring speaker was asked to speak.
Contact
Headoffice
Panama, Kapelanielaan 8, 9140 Temse