Ronde van Vlaanderen
- Sales outsourcing
- Brand Logistics
- Events
- Brand Activations
Since 2013, Panama has been a trusted partner of the Belgian cycling classic ‘The Tour of Flanders’. A collaboration that holds a very special place in the heart of our company, as the Tour is a true national treasure! The Tour-organization can rely completely on Panama’s expertise in Logistics, Event Planning and Brand Activations. Hop on our bike and let’s cycle away!
Events and logistics
With a big event comes a great deal of planning – an enormous challenge to take on, but with Panama on your side, you always carry the advantage. Our trained Panamese sailors are responsible for everything related to the VIP-organization of the event: from VIP-parking spaces to the planning and organization of the shuttle busses. But mainly, Panama provides private VIP-tents, strategically placed alongside the track: the installment, designing and decorating is solely done by experienced Panamese hands. The locations of these VIP-installations are at well-known, local spots: the Oude Kwaremont, the Paterberg and of course at the finish line in Oudenaarde City.
With a great concept comes the need to an even greater staff that adds to the experience. Panama provides each VIP-tent and shuttle bus with the proper crew: from welcoming to escorting and hosting, the Brand Ambassadors that Panama recruits are always extensively trained and up for the job!
Since 2012, the Tour follows a more challenging route – one with even more difficult loops and rough patches. To guarantee for a continuous smooth operation, the Panamese team sits down with local authorities, to aid in the construction of a suitable mobilization plan each year. That way, the general safety is guaranteed.
Panama comes in and takes on the role of the ever-supportive partner and as you may notice, this is a diverse and extensive package of task to handle!
Brand activations
‘The Tour of Flanders’ works with many partners, as large organizations and events do. As one of the Tour’s most trusted allies, Panama makes a point of cooperating with their other partners. Panama provides the space and operates as a vessel to create a seamless cooperation between all parties!
Market chain Lidl is one of the Tour’s partners, and a great example of this type of collaboration between Panama and other allies. Panama worked its magic and designed a creative Brand Activation that successfully highlights both parties – both Lidl Wines and the Tour itself. Talk about a win-win situation!
Lidl Wall of Wine
Panama was challenged by Lidl to bring awareness to their brand and the superiority of their wine selection.
When working with other partners, Panama goes all in. Panama links and reinforces, and through connecting different partners, an Event or Brand Activation rises to a higher level. In short, everyone comes out on top!
For Panama, constructing a successful Brand Activation is not just a matter of having a fun or a creative idea. It’s about navigating a brand towards its targeted audience and potential clients. But even more so, it’s a matter of making a genuine connection: a connection between the brand and their partners, and between the brand and their customers.
Panama values The Tour as one of their most loyal and long-standing clients. The Tour has given our Panamese multiple opportunities that have made us learn and grow, a great partnership of which we are very proud!
Contact
Headoffice
Panama, Kapelanielaan 8, 9140 Temse