Orange
- Sales outsourcing
- Brand Logistics
- Events
- Brand Activations
Panama-blue turns Panama-Orange
For several years, Panama has been a trusted partner of Orange – one of the largest telecom companies on the Belgian market. Panama supports Orange in various fields and accompanies Orange in their journey. As the foundation of this fantastic and close collaboration is built upon flexibility, trust, and open communication, a lot of the best ideas always come from mutual brainstorming and proper teamwork with Orange.
Brand activations
Orange-shops often play into reoccurring themes, events, or holidays throughout the year – Back to School, Easter, Valentine’s Day, the list goes on. In this case, Panama provides the shops with a corresponding Promotion or Brand Activation. The staffing is handled by Panama as well!
Staffing and events
For both internal and external events Panama provides staffing, mostly Brand Ambassadors who welcome guests. What kind of events, you may wonder. Let us float through a few examples of which we are very proud.
External events
For longtime and loyal customers, Orange organizes the ‘Orange Thanks You’-program. Through small events and/or Brand Activations, Orange takes the time to pamper their customers: concert tickets, virtual reality events, movie tickets, and more! For each of these events, the total package is handled by our Panamese hands: from planning to the detailed organization. Happy customers, happy Orange and therefore, happy us!
Internal Events
Panama has an eye for events and event planning. For company affairs and events, we provide a complete and full-circle support. Internal or B2B, Panama knows what must be done and hires the necessary staff, hosts and hostesses who welcome guests at the venue.
Logistics and brand activations
When a company or brand wants to improve their visibility – in any way possible – Panama has what it takes to finish the job! When Orange is planning a Brand Activation or Promotion, Panama makes sure to provide the proper, corresponding, and necessary support in Logistics and Material.
Orange ‘End of Year’ Activation
Each year, Orange recruits Panama to bring all of its strengths and pillars together in the ‘End of Year’-campaign.
Around 200 Belgian stores are decorated with Christmas decorations in an overall theme, which varies each year and each edition. The POS-material is always provided by Panama, and multiple Brand Activations are installed in-store by our Panamese sailors.
We select a few of our favorite examples over the past years.
When a company or brand wants to improve their visibility, Panama has what it takes to finish the job!
Orange Candy Cane 2020
During COVID, Panama and Orange worked together with Duo on an exclusive Candy Cane Game, designed for customers during longer waiting times – because of the pandemic, appointments needed to be made prior before visiting, and limited people were allowed in the store. By scanning a QR-code, the game was downloaded, this way an uncomfortable situation during a difficult time was made more enjoyable – providing a better experience for customers at Orange. With white Christmas trees and candy cane-decorations placed all around the store, the theme was clearly set.
Orange Christmas Stars 2021
With the ending of the year, and the light and warmth the holidays bring, Orange was inspired to make stars the main theme of the 2021-ediitons. Once again, a QR-code and corresponding website were designed by Duo.
Whenever a customer made a purchase in-store, a single postcard was gifted – a rather unique postcard as the star-shaped middle could be pushed out. As a perfect ornament, a message was written on the star, and it would be hung in the Christmas tree in-store. An amazing way to engage with Orange’s customers in a creative and heartfelt way.
On the star, a code was printed which led to a specific landing page, where the customer could donate to two charities, Pelicano or Pecheur de Lune – both fighting against child poverty.
In addition, extra prizes could be won on the website.
Orange Generous Calendar 2022
With the main theme being recycling, durability and taking care of one’s belongings, Panama designed and installed multiple Brand Activations in the Orange-stores.
The Ateliers for example, where a Panama Brand Ambassador would clean visitor’s phone screens, in a rather delicate and thorough way. Customers were also given a ten-euro discount when buying a new screen protector. What a way to remind people to take care of their belongings!
In three Orange-flagship stores, decorative Christmas presents were also placed in the window displays. Each gift was given a number, like a date on an advent calendar.
The results of this End of Year-campaign were astonishing: 120 reusable Christmas trees were placed, in fully decorated shops. Panama staffed 90 Brand Ambassadors to aid customers in-store and about 5400 phones were cleaned. 45.000 gifts were given to customers: polishing towels to clean their phones themselves. Talk about great success!
Contact
Headoffice
Panama, Kapelanielaan 8, 9140 Temse