NMBS
- Sales outsourcing
- Brand Logistics
- Events
- Brand Activations
The national Belgian railroad company NMBS trusts Panama with not only Logistics and Brand Activations, but Panama has also become the NMBS’ preferred partner when it comes to Event Planning. With every turn, with every hurdle or challenge, Panama knows how to navigate through.
Events
Over the years and throughout a rather personal partnership between Panama and the NMBS, The Panamese team has constructed numerous internal events for them – from Sinterklaas-parties to family days or even important meetings and presentations.
But it’s the larger-scaled events we are mostly proud of. We switched out our most trusted ship, so you can step onto and exclusive train that will transport you into the shared history of Panama and the NMBS. Let’s go!
Virtual Internal Events
Because of the COVID-pandemic, virtual events became the norm. For the NMBS-Customer Focus Awards, employees were invited to submit their cases: projects created by employees that deserved to be acknowledged by the company for their effort or resourcefulness. For obvious reasons, the award show was virtually presented for the first time ever. Fighting several battles at a time, but Panama knew how to make the event happen. No matter the circumstances!
External Events
Besides internal events, Panama was able to host and organize larger, external events for the NMBS.
Year of the Rail – The Event, Brand Activations and Logistics
For the Year of The Rail, NMBS wanted to host a grand official celebration. The Panama-team came up with a unique and never-been-seen-before concept: an event in the shape of a huge and custom-made game. Everyone was able to participate, from daily commuters to travelers.
Participants needed to download an app – which was created solely for this event by Duo. The game was based upon the popular ‘Geo Caching’-trend, where objects were virtually hidden throughout Belgian train stations. This made for a fun and engaging way for people to be introduced to the NMBS and its brand identity and history.
In every train station, Panama installed Airstreams: silver vans where hosts and hostesses – provided by Panama – promoted and explained the game to passing travelers and visitors. All the décor, POS-material and installments were provided by Panama as well.
On top of that, players of the game could win various prizes by answering daily questions, the main prize being concert tickets! Sign us up!
The end results, you might wonder? Almost 6.000 players, who made around 5.000 scans and answered roughly 74.800 questions. Great success, both for the NMBS and Panama!
Train world
Train World is a beautiful museum in Brussels, covering the history of trains. As the Belgian railroad company, the NMBS is a logical and trusted partner of the museum.
Whenever the NMBS is looking for an interesting exhibit location, the museum often becomes its first choice. Whenever a new exhibit is opened, Panama will plan and host exclusive VIP-events with a limited guestlist – invitations only!
Our Panamese superstars always make sure to decorate and to provide the event with the look and feel of the exhibit or theme.
Although the Panamese are sailors to the bone, they love stepping ashore and traveling with NMBS towards common goals! Panama-train, leaving on platform 1!
Contact
Headoffice
Panama, Kapelanielaan 8, 9140 Temse