Cordeel
- Sales outsourcing
- Brand Logistics
- Events
- Brand Activations
Panama builds on the Cordeel-future
Cordeel, a Belgian contractor-company celebrated their new headquarters along with their 85 year-anniversary: the perfect time for a grand celebration. As expert in the field, The Panamese were called in to plan two separate events – one for staff and employees, one for their loyal customers.
Let’s go!
Events
Opening of the new Cordeel-building: CIRCO
Cordeel had an extensive vision to celebrate their new company building by hosting a memorable event with spectacular entertainment and amazing food and drinks, coming together in a breathtaking location and set-up. Panama was challenged to provide an atmospheric storyline throughout the event, with respect for Cordeel and its identity.
Challenge accepted of course, as Panama created an event called ‘CIRCO’ where the four seasons of Cordeel opted as the main theme. Like nature, a business or company grows through different seasons or cycles of change and rebirth: times of prosperity, renewal, strength, and connection.
The celebration was spread over two separate events, one for the employees and one for the company’s loyal customers. The overall theme was kept the same each edition. Upon arrival, guests were invited to hop on board of a small train, bringing them to the spectacular new head office: an impressive glass building by the water. After making a tour of the location, the spectacle began! Visitors were led through an enchanted garden and into a large construction of tents – each tent a different world, with an immersive and captivating atmosphere.
The first world was set up for the reception, as the enchanted garden was being integrated into the décor. The atmosphere of the second one at the circus, a foreshadow of what was to come. Because throughout the entire event, a Cirque du Soleil-spectacle took place.
The show took off when the guests were looking for their assigned seats at dinner where a singer would start to use her gifted voice as she would lift off into the air by a magical swing. The oh-s and ah-s that came from the audience were no part of the initial plan, but a great addition.
The spectacular storyline was made complete by numerous impressive and enchanting acts, also the décor and atmosphere contributed to the circus-feeling.
Of course, Panama made sure guests were not sent home emptyhanded. For Cordeel’s customers, giftbags were provided which included a branded, personalized Moleskine notebook alongside some luxurious chocolate. For staff members and employees, Cordeel and Panama filled the bag with a memorable photo frame containing a picture which was taken at the event, for a more personal approach and gift.
Panama has a creativity that knows no limits. When used, it rolls and flows as it reaches for the stars. This beautiful, spectacular event had us exploring the Panama shores and waters to find the right fit for the client. We would like to thank Cordeel for giving us this amazing opportunity.
Contact
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Panama, Kapelanielaan 8, 9140 Temse