Alken Maes
At Panama, we want to empower your business by navigating your brand to you customers! We strive to be the ‘smart’ brand partner by excellence. Alken Maes and its breweries rely on Panama where we combine 3 of our greatest forces and talents: Brand Logistics, Brand Activations and Sales Merchandising.
Logistics
Panama goes above and beyond for its clients! Over the past years, Panama has provided extensive logistical support to Alken Maes. Our services range from warehouse management and event material management to distribution, delivery, and strategic placement of hospitality-oriented marketing materials. The Panama logistics team relies upon 4800 m² of storage space, holding a capacity of more than 16.000 SKU’s: unlimited opportunities for our clients! But of course, let’s not forget our team of 18 motivated sailors who make for a smooth operation, every time.
Does an Alken Maes-bar need a terrace umbrella, permanent or temporary furniture? Panama has got it covered! On a yearly basis, our warehouse manages over 2000 terrace umbrellas for multiple beer brands – Crystal, Alken Maes or Desperados – and sends them out to businesses whenever requested by the Alken Maes-sales teams.
Can you imagine shipping out multiple, heavy-weighted umbrellas – that are over two meters tall, might we add. It takes a dedicated and experienced team, an adapted logistics fleet and efficient route planning skills! And the task is not finished after shipment: upon return, any temporary event material such as chairs or tables, are cleaned and repaired when needed. Ready for a next adventure!
Brand Activation
Brand activation is all about bringing people and brands together, through unique experiences and the right brand visibility. For Alken Maes Breweries we want to bring the brand closer to their existing and potential consumers, through extensive in- and out-of-store visibility.
Bars, cafés, and restaurants are the places where people get together. These are the places where people celebrate, where they meet, have fun, and interact! What better place to expose them to Alken Maes?
Let us inspire you with some of the unique and one-of-a-kind merchandising we designed, produced, and placed for Alken Maes, and discover our Panamese know-how and understanding. It’s all about the experience!
Alken Maes Darts
Playing darts holds a special place in the heart of every café. That’s why Panama designed a custom-made, branded dartboard for Alken Maes. On top of the designing and execution, the sourcing and placement of these boards were handled by the team at Panama as well. For storage, our warehouse provided a solid solution.
Crystal Light Sign and Desperados Disco Bottle
Lighting and lighting effects bring a warm and dynamic atmosphere to any room or environment. For Crystal, the Panama Design Team created and sourced a unique light sign: the letter ‘c’, melded in metal and glass, topped with bright lights.
For Alken Maes’ brand Desperados, Panama created a different take on the classic disco ball: a disco Desperados bottle!
These two exclusive additions were installed by the experienced logistics team at Panama – quite a logistical challenge, as every café required a detailed and custom-made approach.
Crystal Bar and Tables
To bring people together and have them sit in a new (and branded) way, Panama created custom-made wooden bar tables for Crystal. The wooden finish of the furniture brings a new authenticity to the whole. A creative and visual way to place Crystal in the spotlight!
For Panama, providing Alken Maes with the right Brand Activation is all about developing a unique experience with the brand, creating new admirers and fans.
Sales Merchandising
Panama provides Alken Maes with true visibility drives towards businesses: cafés, restaurants, or beverage distributors. Stickers or beach flags, you name it: everything is created and designed by the Panamese design geniuses, and later placed by our merchandizers.
Big thanks to the Alken Maes Breweries-team for the continuing partnership and for giving us the opportunity to navigate your brands to your customers, in a unique and successful way.
Contact
Headoffice
Panama, Kapelanielaan 8, 9140 Temse